Buy a property,
get two cemetary plots free

 

John Dagge  |  Sunday Herald Sun  |  July 17th 2011

Eildon Real Estate director Mark Howard is offering two grave plots with every property sale.

Picture: Rob Leeson. Herald Sun

 

EILDON real estate agent Mark Howard says he has all your property needs covered - Inthis life and the next.

 

The flamboyant managing director of Eildon Real Estate has introduced a string of giveaways in recent months, including free cemetery plots with any property purchase, in a bid to drum up business.

Other bonuses have included paying for house-warming parties, handing over river cruise and dinner packages on Lake Eildon and even throwing in a set of steak knives.

Mr Howard first offered two cemetery plots with any property purchase in March, with advertisements informing potential buyers they had a choice of "heavenly views".

Despite failing to attract a buyer, Mr Howard said he had taken phone calls from across the state and would renew the offer in September.

"This time I am thinking of throwing in three plots so if you are a big family you can have six stand-ups or three-lay downs," he said. "But it also depends on what views you want - bush or pondage."

Mr Howard launched his unusual marketing strategy after moving back to his home town from Melbourne a year ago.

"The response has been crackers, unbelievable," he said.

 

"People are thinking, What has the nutter got this month for free?' I started the company a year ago from nothing and we are up and running. The giveaway shave definitely caught people's attention and got them talking."